Ford Bronco RTR

Ford Bronco RTR ROVR in Area 51 color

2025 Bronco RTR

Our team of designers and engineers created the Bronco RTR to not only visually enhance the Ford Bronco but also provide improved functionality on or off-road. Bronco RTR is the perfect foundation for anyone who wants to set their Bronco apart from the herd.


*The advertised price excludes a $999.00 Dealer Document Processing Fee, and a $399.87 Electronic Filing Fee; these charges represent costs and profit to the dealer for items such as inspecting, cleaning and adjusting vehicles, and preparing documents related to the sale. Just Add Tax, Tag, Title/Registration and other government required charges. Vehicles which are registered outside the state of Florida will incur a $495.00 fee to cover additional costs of titling, registration, administrative resources and document shipping. This fee also represents costs and profit to the dealer for items such as inspecting, cleaning and adjusting vehicles, and preparing documents related to the sale. May not represent actual vehicle. (Options, colors, trim and body style may vary) *Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-PHEV-label.shtml


Explore the Bronco RTR® Lineup – Bronco RTR and Bronco RTR ROVR

The Bronco RTR® lineup brings a new level of adventure-ready performance and signature RTR styling to Ford’s iconic off-roader. Designed in collaboration with professional driver Vaughn Gittin Jr. and the RTR Vehicles team, these builds combine trail-tested capability with modern design and cutting-edge innovation. From the rugged and versatile Bronco RTR to the overland-focused Bronco RTR ROVR, each model embodies the spirit of freedom, exploration, and Ready to Rock® attitude.

Bronco RTR – Built for Adventure and Everyday Capability

The Bronco RTR enhances Ford’s legendary off-road platform with functional RTR styling and performance upgrades that elevate capability both on and off the trail. Featuring RTR Tech 6 wheels, Nitto Ridge Grappler tires, RTR upper and lower grilles with integrated LED lighting, and signature RTR graphics, this package brings a commanding look and improved trail performance. Suspension enhancements, recovery points, and serialized badging ensure every Bronco RTR stands out as an authentic member of the RTR family.

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Bronco RTR ROVR – Purpose-Built for Overlanding and Exploration

The Bronco RTR ROVR takes the Bronco RTR foundation and adds an overland-focused approach for adventurers who go beyond the beaten path. Equipped with a roof-mounted recovery system, upgraded suspension components, modular lighting, and cargo solutions designed for extended expeditions, the ROVR delivers unmatched versatility and self-sufficiency. The design merges off-road durability with modern RTR styling, creating a Bronco built to conquer remote terrain with confidence and style.

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The Bronco RTR Experience

Every Bronco RTR® model embodies capability, innovation, and individuality—engineered for drivers who demand more from their off-road experience. Whether it’s the aggressive stance of the Bronco RTR or the expedition-ready versatility of the Bronco RTR ROVR, each vehicle carries Vaughn Gittin Jr.’s signature touch and RTR’s off-road expertise. The result is a lineup that redefines what it means to explore with confidence and authentic RTR DNA.