Military Recognition
Military Recognition Exclusive Cash Reward
Get a
$500Exclusive Cash Reward*
Holler Ford proudly honors the brave men and women who serve our country. As a token of our appreciation, we’re excited to offer up to $500 in Bonus Cash to eligible military personnel and their families. This exclusive offer can be applied toward the purchase or lease of a new Ford vehicle.
Thank you for your service — we’re proud to serve you.
Who is Eligible?
The Military Exclusive Cash Reward is available to eligible military personnel who are residents of the United States. All U.S. Military Branches - Army, Navy, Air Force, Marines and Coast Guard— are included. See below for details regarding eligibility.
Active Duty
Active Military Personnel of any eligible U.S. Military Branch, including:
- National Guard
- Reservists serving on Active Duty
- Members of the Delayed Entry/Enlistment Program (DEP)
- Spouse/Surviving Spouse
- Members within the same household
Retirees
Retired Military Personnel of any eligible U.S. Military Branch, including:
- Regular Retirement
- Reserve Retirement
- Early Retirement (TERA)
- Medical Retirement
- Spouse/Surviving Spouse
- Members within the same household
Veterans
Honorably discharged veterans within 24 months of separation are eligible. You may qualify for a special regional incentive regardless of separation date. Enter your ZIP code on the home page in Step 1 to see if you qualify.
Legal
When verifying your military status, you may be asked to upload military documentation. Verify military eligibility using one of these items listed below:
- Active Duty Service Members: Leave & Earnings Statement (LES), Active duty Enlisted Record Brief (ERB)/Officer Record Brief (ORB), Enlistment Contract
- Veterans: DD214 (Discharge Details Form 214), NGB form 22 (National Guard Bureau similar to a DD214), Veterans Health Identification Card (VHIC), or Veteran Identification Card (VIC), Driver's License or DMV-Issued State ID with VETERAN endorsement
- Retirees: Retiree Account Statement (eRAS), DD214 or NGB form 22 (must show 20 years of service or the reason for discharge was retirement)
- Surviving Spouses & Household members: upload any of the military documents listed in the categories above. Surviving Spouses can also submit a Casualty Report (DD Form 1300).
*Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32518). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32518). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
